Answer to the work session 03/30 here!

Back on the blog ... At least !!!!!

The seven deadly sins of email marketing:

See the text here

This text deals with the fact that the email marketing can be bad for companies' image because of the spams.
Of course many poeple don't even read the newsletters sent to them even if they suscribe it because of the number of spams they get...
This is a real problem

Answer to the 16/03/2007

We chose the TRIP ADVISOR web site to illustrate the concept of Best rate Guarantee (BRG).
This site is an agregate of three 3rd party web site:

• voyages-sncf.com
• expedia.com
• hotels.com

The SNCF web site have no BRG program.

EXPEDIA:

When you do a reservation through their web site, and if within the next 24hours you find a room to a lower price with the same conditions, dates, prepaid ... you do the reservation and the 3rd party website will take and replace your reservation and give you a travel coupon worth $50.