Brand names resonate when it comes to online bookings

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As showed in the text, the consummers are more and more using the web as travel planner...
And of course the plus points it brings to the customers are almost the same as they are for hoteliers.

“People go online to save time and to save money”

As i can see in my own professional experience the hotels are very interested in using the web to sell their room nights because of the same reasons...

This will probably be in 10 years, the only way to plan a trip !!!