Gui's

09 November 2006

This article shows that we are in a world which is changing, growing very fast and that for professional, it's really hard to adapt their company to the demand and the fluctuation of the market.
That's why the authors try to highlight the six trends in technology related to travel market for 2006.
I think that the idea of writing an article to help poeple to get more ideas is a very good point, but it can be also a problem because they won't have a subjective view of the situation.

Concerning these 6 trends my opinion is:
  • Electronic snacking:
    This is real that poeple are much more attracted by little electronic devices because of their accessibility concerning price and the fact that it's possible to use everywhere.
  • Web...
    More and more people are using the web to do everyday's actions like buying, get informations, compare prices, working ...and that's a very important trend to get into.
  • Data treatments:
    I think that a Data Base can be also a trap when it's not well used ... and that what's happend the main time
  • Different distribution channels:
    Diversification is for me one of the most important way to developp our business, because market, guests minds, suppliers. So to be able to get many channels of distribution allows much more flexibility.
  • Rich Media:
  • Interactive map on web site:
    With an interactive map on their web site, the hotels allow a better situation in the mind of the visitor, and make their surf more pleasant.
    And that's funny when you see that for example a big hotel group like STARWOOD doesn't have that system ...



    http://www.hotelmarketing.com/index.php/content/article/060313_six_travel_technology_trends_for_2006/

1 Comments:

  • At 10:44 PM, Anonymous Anonymous said…

    Good work with stating your opinion by topic. Need a text link to the article next time, please.

     

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